kkecoma.com

Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from the Site (operated by KK Ecom & Co Ltd).

1. DATA CONTROLLER & COMPLIANCE

  • Data Controller: KK Ecom & Co Ltd

  • Registered Address: 14 Wells View Drive, London, England, BR2 9U

  • Data Protection Officer (DPO) / Privacy Contact: [email protected]

We are committed to protecting your privacy in strict compliance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, the Privacy and Electronic Communications Regulations (PECR), as well as applicable international standards such as the EU GDPR, US California Consumer Privacy Act (CCPA/CPRA), and Canadian Personal Information Protection and Electronic Documents Act (PIPEDA).

2. COLLECTION OF PERSONAL INFORMATION

A. Device Information

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and cookies installed on your device. Additionally, as you browse the Site, we collect information about individual web pages or apparel and fashion products you view, referral sources, search terms, and how you interact with the Site.

We collect Device Information using:

  • Cookies: Small data files placed on your device or computer.

  • Log files: Track actions occurring on the Site, capturing IP address, browser type, ISP, referring/exit pages, and date/time stamps.

  • Web beacons, tags, and pixels: (such as Meta Pixel and Pinterest Tag) Electronic files used to record browsing behavior and fashion campaign interactions.

  • Other Tracking Technologies: Session cookies (to maintain your shopping bag/cart during a visit), persistent cookies (to store size, currency, or regional preferences), analytics tools (e.g., Google Analytics for fashion category trends), and JavaScript tracking to optimize mobile and desktop responsiveness.

B. Order & Fitting Information

When you make a purchase or attempt to make a purchase through the Site, we collect:

  • Contact & Delivery Details: Name, billing address, shipping address, email address, and phone number.

  • Payment Information: Credit/debit card details, PayPal account details, Apple Pay, Google Pay, and buy-now-pay-later services (e.g., Klarna, Clearpay).

  • Apparel Specifications: Garment sizing preferences, fit choices, and return/exchange records.

C. Other Information Collected

  • Offline or customer service communications regarding garment sizing, fit advice, or style consultations.

  • Voluntary sign-ups for fashion newsletters, early-access collection drops, VIP loyalty programs, and promotional contests.

When we refer to “Personal Information” in this Privacy Policy, we mean both Device Information and Order Information.

3. HOW DO WE USE YOUR PERSONAL INFORMATION?

We process your Personal Information under the following lawful bases under UK GDPR:

  • Contractual Necessity: To fulfill orders, process payments, coordinate global/local logistics, arrange garment deliveries or exchanges, and issue order confirmations/invoices.

  • Legitimate Interests: To screen orders for potential risk or fraud; optimize website layout; personalize product and style recommendations; conduct performance analytics; and execute targeted advertising (retargeting) via Google Ads, Facebook Ads, and Instagram Ads.

  • Legal Obligations: To comply with UK statutory tax, customs, statutory accounting, and legal requirements.

  • Consent: For direct email/SMS marketing, VIP lookbook alerts, and non-essential analytical cookies (which you can manage via our Cookie Banner).

4. SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with trusted third parties to help us run our apparel business:

  • E-Commerce & Infrastructure Providers: Hosting and storefront platforms (e.g., Shopify, WordPress/WooCommerce).

  • Logistics & Warehousing: Shipping and courier partners (e.g., Royal Mail, DPD, DHL) strictly for order delivery.

  • Payment Processors: Secure payment gateways (e.g., Stripe, PayPal, Klarna).

  • Marketing & Analytics: Analytics tools (e.g., Google Analytics) and ad networks (Meta, Google) for relevant style marketing.

We may also disclose information to comply with applicable UK laws and regulations, respond to lawful requests (such as court orders or law enforcement warrants), or safeguard our legal rights and property.

5. BEHAVIOURAL ADVERTISING & OPT-OUT

You can opt out of targeted advertising through official portals:

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection practices when we detect such a signal from your browser.

6. REGIONAL JURISDICTIONAL RIGHTS

1. UK & European Union Residents (UK GDPR / EU GDPR)

If you reside in the UK or EU, you have the following data protection rights:

  • Right to Access: Request a copy of the personal data we hold about you.

  • Right to Rectification: Request correction of inaccurate personal data (e.g., updating delivery details or fit preferences).

  • Right to Erasure (“Right to be Forgotten”): Request deletion of your personal data, subject to statutory retention exceptions.

  • Right to Restrict or Object: Object to or restrict processing based on legitimate interests or direct marketing.

  • Right to Data Portability: Receive your personal data in a structured, machine-readable format.

To exercise any of these rights, please contact us at [email protected].

UK Regulatory Authority: You have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk).

2. International Data Transfers

Your data may be transferred to and processed outside the UK/EEA (e.g., hosting servers or global fulfillment hubs). We ensure appropriate safeguards—such as UK International Data Transfer Agreements (IDTAs) or Standard Contractual Clauses (SCCs)—are maintained.

3. United States & Canadian Residents

For US (including CCPA/CPRA) and Canadian (PIPEDA) residents, you hold rights to know, delete, opt-out of data “sale/sharing” for behavioral advertising, and request accuracy amendments. Contact [email protected] to exercise these rights.

7. DATA RETENTION

When you place an order, we retain your Order Information for a period of 7 years to comply with UK HM Revenue & Customs (HMRC) tax, accounting, and legal requirements. After this period, your data will be permanently deleted or securely anonymized.

If you subscribe to our marketing newsletters or loyalty updates, your contact details will be retained until you unsubscribe or withdraw consent. Device Information is stored in anonymized format for performance optimization.

8. CHANGES

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes. Updated versions will be published on this page with an updated effective date.

9. CONTACT US

For more information about our privacy practices, if you have questions regarding fit/sizing privacy, or if you wish to make a formal inquiry or complaint, please contact:

  • Company: KK Ecom & Co Ltd

  • Email: [email protected]

  • Mailing Address: KK Ecom & Co Ltd, 14 Wells View Drive, London, England, BR2 9U